Virat Kohli was in the city earlier on December 13th to launch #WTF Day for his fashion brand WROGN. As part of WROGN’s one year anniversary and achieving the milestone of the fastest growing youth fashion brand in the country, Virat announced the WROGN Throwaway Festival (#WTF) as a tribute to all the customers by giving them premium merchandise at throwaway prices. As part of the #WTF Brand Day, WROGN will offer its merchandise worth to Rs. 1000 @ only Rs. 499 and anything worth more than Rs. 1000 @ Rs.999. Inorbit Malad witnessed a deluge of people waiting to interact with the cricket icon and posed for selfies with him.
Anjana Reddy, Cofounder of WROGN said, “Virat is undoubtedly the biggest youth icon today and we are proud to launch the #WTF Day with him. Our brand stands for irreverence and disruption and he embodies these qualities supremely well. As WROGN continues its blistering growth across India, we will continue to build many platforms for our customers to interact with Virat and avail the best value propositions we have to offer. I’m sure the WROGN Throwaway Festival will be accepted well by our customers and channel partners.”
Commenting on the #WTF Day, Virat Kohli said, “The #WTF Day is a tribute by WROGN to all my fans and customers supporting our growth journey. We will continue to bring more innovations and excitement to the retail market and I’m very excited to be here to launch WTF Day.”